Works for any Sellerboard client — drop your Excel exports below and the dashboard builds automatically. The client name is read from your Repeat customers export (or enter it manually). Everything runs locally in your browser.
Leave blank if your Repeat customers export includes a Brand column.
Click to choose files or drag & drop them here
The 6 Sellerboard exports plus the optional Cost of Goods Sold catalog
—
—
Marketplace Amazon.com (US) · Currency USD
Generated —
Prepared by
Decision Metrics verified · reconciles to your P&L
Profitability
Profit Waterfall
How revenue converts to net profit after fees, ad spend, COGS and refunds.
Revenue Mix
Organic vs PPC-attributed sales.
Amazon Fees Breakdown
Every Amazon Fee itemised from your Dashboard-by-product export — referral, FBA fulfilment, storage, inbound, removal and reimbursements. Lines sum exactly to the monthly Amazon Fees total.
Cost Structure — where every $1 of revenue goes
Each component as a share of Net Sales. Bars sum to 100%: fees + COGS + ad spend + refunds + net profit.
Sales Revenue & Units — Daily
Daily Sales & Ad Spend
Stacked organic + PPC revenue with ad spend overlaid.
Daily Units Sold
Units split by organic and PPC.
Product Performance
Top Products by Net Profit
Switch the ranking metric to explore the catalog.
Product Scorecard click a column to sort
Search, filter and click a row to highlight the product.
Cost of Goods Catalog
COGS Coverage & Unit Economics matched by ASIN, then SKU
Catalog costs enrich product analytics; Sellerboard actual COGS and profit remain unchanged.
Estimated COGS = uploaded catalog unit cost × Sellerboard units sold. Shipping-per-order, VAT and unsellable-return values are shown separately and are not silently added to unit cost.